In this way, you’re looking to rebrand. Or on the other hand patch up your site. Or then again perhaps you’re constructing a site unexpectedly. How are you going to introduce yourself to the internet? What does a guest need to think about you and your business to constrain them to stay?
As somebody falling off of a new pursuit of employment (yippee, WordStream!), I can’t reveal to you the amount About Us content I perused in the course of recent months. Or then again more awful, couldn’t discover by any stretch of the imagination!
In this guide I’ll share 3 primary concerns to remember when you’re searching for answers to that interminable inquiry, “How would I plan my About Us page?”— or your crowd’s inquiry, “Enlighten me regarding yourself” — including tips for your About Us page’s substance, format, plan, and idea.
Answer the 5 W+ 1H of Show and Express
In kindergarten, Show and Tell was my #1 day of the week. Presumably in light of the fact that I like to talk (a ton) and I had a noteworthy assortment of Beanie Babies. The educators caused us to follow an essential structure of “who/what/where/when/why/how” to keep our accounts going the correct way.
Ends up, kindergarten educators understood what they were doing; utilizing a similar structure, you can share your story on your About Us page with all your guests require to know. So remember these five W’s when composing the substance for your About Us page:
… is your group? Who had the thought in the absolute starting point, who is in control now, what sort of individuals work there? On the off chance that you are associated with non-benefit associations, what do they do and for what reason do you give it a second thought? You can likewise utilize this segment to connect a “We’re Hiring!” interface with open positions—if the About Our Team content is drawing in, ideally a possibility will need to join the gathering.
On the off chance that you are pioneering your own path and offering something pristine, this is SO significant. Your marking could be astounding, your web architecture connecting with, however in the event that I can’t comprehend what it is you are offering, I will surrender your website and never think back. Nonetheless, if your administration is retail (for example Liquor Melville, Kate Spade, Tobi), I think we as a whole understand what you do. Don’t hesitate to move along.
Lease the Runway works superbly at clarifying what they do—the organization’s About Us page is absolutely far reaching—and I particularly love the realistic they use to clarify their administration. Leasing top of the line dresses? Sign me up.
In the event that I am searching for an occupation with your organization, I need to know where your workplaces are. On the off chance that I am searching for an administration, I need to know where your stores are; or do you convey to my area? This might be the least complex advance in your About Us plan; a location to an office will work! Or then again a little guide with store/office areas, those are my top pick. Cupcakes are additionally my top choice. (In the event that they’re quarter-size, I can eat 12 and not stress over it, right?)
At the point When/Why
I believe that you can consolidate the when and why since they appear to go connected at the hip: “I lost my employment in money in 2006 and chose to follow my heart—so I turned into an eco-cognizant adornments creator!” This is a vital piece of your story to tell, presumably something that is near your heart. This is an ideal occasion to take your client on a smaller than usual experience with you through your own spirit looking; or better, where you began and how far you’ve climbed. Warby Parker utilizes their About Us page to work admirably at recounting a story and clarifying precisely what inspires the organization now.
The best About Us pages incorporate some contact data. How would I connect with any inquiries? Give telephone numbers, email contacts or a Contact Us structure, just as connections to your online media accounts.
About Us Page Design: Form and Function
This is the most essential. You need to ensure that your About Us page is appealing and convincing—a decent equilibrium of designs/photographs and text. Take a gander at the stream, regardless of whether that is having sub-pages inside your “About” segment, or essentially looking through. The greater part of all, keep it in accordance with your image. This stylish should be an ideal portrayal of your site and your client’s perusing experience in general.
Most Importantly, Keep it Real
This is so significant! The most significant! At the point when I land on your “About Us” page, I’m searching for the core of your business. I need trustworthiness regardless of anything else—particularly in case I’m going after a position—however you ought to likewise enchant me.
In the event that you run a boutique for southern beauties, feel free to state “you all.” Maybe you are offering a suit-fitting assistance – drop that James Bond reference. Be forthright with your substance. Pick pictures, media and phrasing that plainly mirror your image. Disclose to me your statement of purpose. Possibly you are for-benefit, yet dynamic with a particular foundation. Show me what you esteem. Uncover your inner self! (However, don’t make it strange… )
The entirety of the locales recorded above have About pages that merit a visit, even to get a few thoughts. As should be obvious, About Us pages are assorted—they should be! Your business is one of a kind and your page ought to mirror that.