Some said that the blue-colored tape, located above the company’s signature smiling “arrowhead” logo, had an uncanny resemblance to the infamous toothbrush mustache put on by Nazi dictator Adolf Hitler
Ecommerce large Amazon has modified the layout of its new app icon after the firm obtained unfavorable comments from its consumers for its previous design.
The brand-new app icon, which was launched this year in January, included a brownish cardboard box layout with a blue-colored strip of tape on it. Some claimed that the blue-colored tape, situated above the firm’s signature smiling “arrowhead” logo design, had an incredible resemblance to the infamous toothbrush mustache worn by Adolf Hitler.
The toothbrush mustache was initially popularised by comedians like Charlie Chaplin in the very early 1900s prior to it was forever associated with Adolf Hitler.
Amazon tweaked the icon prior to turning out the last design worldwide. The upgraded Amazon app icon looks to avoid the backlash completely, changing out the mustache-style adhesive for a two-toned folded item of tape.
An Amazon speaker claimed that the firm is constantly exploring new ways to thrill consumers. “We created the brand-new icon to trigger anticipation, enjoyment, as well as delight when clients begin their shopping journey on their phone, equally as they do when they see our boxes on their front door,” The Verge reported.
Independently, the upgraded Amazon app icon is now getting compared to Aang from Avatar: The Last Airbender’s Aang.